Category Archive

Question for you… If you are someone who creates content, what kind of content are you putting out in the world? Is it what YOU want to talk about or is it what YOUR AUDIENCE wants to hear from you? (And yes, that can be two different things!!) Too often, we create content, just for the sake of creating content. We’re so busy that … Read More

Every conversation I had last week seemed to center around goals and resolutions for 2020. I’m sure you’re working on yours, but have you thought about goals for your marketing? Many companies will set up a sales goal and say we want to grow by x% this year, but they don’t have a plan in place to get there. If … Read More

We’ve all heard that you should be able to explain your business so quickly that you could do it in the time it takes you to ride an elevator.  That’s the “old elevator pitch.”  But what’s the rush? Where did we ever come up with the notion that we have to say this fast? I think it’s better to talk … Read More

As we look to the new year with excitement and anticipation, I think it’s important to also look back and learn from the past. As my team and I review 2019, there are a few marketing tactics that worked really well for our clients and I’m sharing them with you here: Email Marketing Ya, I know, email marketing can be … Read More

Have you ever wondered how some people create so much content? They’re always posting on social media, creating videos and sending beautiful emails. How do they do it? Where do they find the time? It’s actually quite easy, but you need to know the secrets. Here they are… Planning They don’t whip out a bunch of content when they have … Read More

What is your passion? What will your legacy be?  What do you hope to accomplish in your business?  Whatever that is, is what you stand for. And that separates you from your competitors. People want to do business with people who have a purpose. They want to work with people who are driven by something greater than money.  For me, … Read More

I’m a big follower of Donald Miller from Story Brand. He always says, “If you confuse, you lose.” This is true for all your marketing, but it’s especially true for your website. Your website needs to explain what you do without a lot of flowery language or industry jargon. Here’s an example, I recently came across a website for a … Read More

Four years ago, my husband had major back surgery which left him with two rods and several screws in his back. Recently, one of the rods broke and we were talking to a surgeon about how to repair it. He kept talking about “belting and suspendering his spine.”  I finally interrupted him and asked “What is belting and suspendering? I … Read More

I have a friend who has a coaching business and she loves telling her story so she tells it everywhere! She does social media, videos, email marketing, events, podcasts and more. When I asked which of her marketing tactics work best for her, she said “I don’t know, but I’m afraid if I’m not everywhere I’ll miss potential clients.” Marketing … Read More