How to Create the Perfect Elevator Pitch

We’ve all heard that you should be able to explain your business so quickly that you could do it in the time it takes you to ride an elevator.  That’s the “old elevator pitch.”  But what’s the rush? Where did we ever come up with the notion that we have to say this fast? I think it’s better to talk a little longer and say something with value, than to rush through something that doesn’t accurately describe what we do.

Instead, of calling this an elevator pitch, I prefer to call this a brand statement. Here’s the format:

  1. Who is your customer?
  2. What is their problem?
  3. How can you uniquely solve it?
  4. What is the outcome of working with you?

Here’s an example of how this works….

We work with business leaders in small and mid-sized companies to relieve the overwhelm of marketing. At Brand Accelerator we create a marketing plan for our customers and then we execute all the tactics, like email marketing and social media. That frees up the business owner’s time so they can do what they do best…run their business.

Give it a try. Use this format to create your own brand statement. It will help you improve how you present yourself to the world!


About the author: Meg Huwar is an award winning Marketing & Brand Strategist and Founder of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at

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