I have a friend who has a coaching business and she loves telling her story so she tells it everywhere! She does social media, videos, email marketing, events, podcasts and more. When I asked which of her marketing tactics work best for her, she said “I don’t know, but I’m afraid if I’m not everywhere I’ll miss potential clients.”
Marketing is important, but it doesn’t mean you need to be everywhere. You only need to be where your customers are, and you only need to do things that they engage with and care about.
For example, if you’re writing a blog every week and no one is reading it then it doesn’t make sense to keep doing it.
If you’re going to take the time to market your business, then you should analyze the results of what you’re doing.
Years ago, it was really hard to measure the effectiveness of your marketing because it was all done on a mass level, but today there is sophisticated targeting which makes it easy to see what works and what doesn’t. For example, YouTube will show you how many people saw your videos, social media will show you how many people saw your posts, and email platforms like Constant Contact and Mailchimp will show you how many people opened your email and how many people clicked on your links.
So why analyze the data?
Analyzing the data helps you improve your future marketing. It allows you to do more of what works and less of what doesn’t. You don’t need to be everywhere, so figure out what marketing tactics work best for you and focus your energy there.
About the Author: Meg Huwar is a small business marketing expert and Principal of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at firstname.lastname@example.org or 412-848-8822.