How to Create Your Marketing Plan for 2020

Every conversation I had last week seemed to center around goals and resolutions for 2020. I’m sure you’re working on yours, but have you thought about goals for your marketing? Many companies will set up a sales goal and say we want to grow by x% this year, but they don’t have a plan in place to get there. If you want to grow your business in 2020, you need an actionable and measureable plan to get you there.
How to Create Your Marketing Plan for 2020
1. Determine Your Company Goals
Do you want to grow your business? If so, by how much?
2. What Do You Need to Do to Reach Your Goals?
If your goal is to increase sales then it’s likely you will need to do one or more of the following…
Figure out specifically what needs to be done in order to reach your goals then map out a plan to get you there. Do you need to upsell current customers? Do you need to grow your customer base? Do you need to add more staff?
3. Identify Your Ideal Customer
This is very fundamental, but it’s amazing how many companies get this wrong. Be very specific in identifying who your customer is. Instead of saying that your customer is a female, 35-45 years old, give more detail to her.  “She’s a wife and mother of school age children. She works a full time job. She’s busy taking care of everyone else and doesn’t have much time for herself.” This paints a vivid image of your customer. Now you know who she is so you can go out and find her!
4. Meet Your Customers Where They Are
Don’t make your customers come to you. In the busy age of digital media, you need to go to your customers. Using the example above, this woman is likely to be on Facebook and Instagram. She also reads emails, so you might want to post on social media and send her emails with valuable content that gets her attention.
5. Consistently Market to Your Ideal Customer
Once you know who your customer is and where to find them, put together your plan. Again, using the example above, how often will you post to social media and what will you talk about? What kind of valuable information can you share with that woman? If you’re going to send emails how often will you send them and what will they say?  What kind of a call-to-action will they have? (Ultimately, you want people to buy from you.) And most importantly, who will do this work? Do you have someone in your office with the skills and talent to consistently create content, post to social media and send emails? If not, can you find a Virtual Assistant to help you or hire a part time marketing manager or outsource the work (I know a team that can help you!!!)
If you want to grow your business in 2020 then it’s likely you need to do things differently this year. Think about putting together a marketing plan to help ensure a successful 2020. If you need help, please feel free to contact me at or 412-848-8822.

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