Category Archive

One of the questions I am frequently asked is “how much should I be spending on marketing?”  Everyone wants to know the magic number, because we know if we don’t spend enough, we won’t get results, and if we spend too much, we’ll waste money.  So how much money should you spend on marketing? Below are a few guidelines I … Read More

I have a friend who is a business coach. He’s gifted at his craft and in my mind, one of the best. But despite his talent and experience, he struggles to get clients. He has good months and bad months, just like most business owners. Recently, we talked about what he could do to grow his business, and it was … Read More

It’s hard to believe that another year has come and gone. (Do they go by faster now or is it just me?) As we kick-off a new year, here are the marketing trends we think will be most important to small business owners in 2021. Having a Strong Online Presence 2020 changed consumer behavior and the way we shop. It’s … Read More

If I could give you one piece of advice to improve your marketing for next year it would be this… Start with the end in mind. In other words… What are your goals for next year? Do you want to find more of the right clients?  Do you want to increase revenue?  Create very specific goals for next year. Too … Read More

Just when we thought we might be getting back to normal, the virus has raged again. Now that Pennsylvania is in lockdown, it’s important your customers understand if you’re open and how you’re operating. There’s a lot of confusion right now because some of the businesses that were shut down during the first lockdown, are now open. If your customers … Read More

2020 has been a year like no other! We’ve all been forced to make changes in our lives, including how we shop. Online purchasing was up 31% in 1st and 2nd quarter, and according to Kantar, a consulting company, 40% of consumers say they have “increased or significantly increased” their online shopping amid the pandemic. So, what does this mean … Read More

We did all sorts of marketing for clients in 2020 but one tactic was far and away the most successful and cost-effective.  That’s email marketing. If you’ve read any of my previous blogs, you know I’m a big fan, but this year solidified it for me.  In a year of a pandemic and economic uncertainty, email marketing provided a way … Read More

When we think about brands, we usually think about companies like Nike, McDonald’s and Budweiser.  But businesses also need a brand because we don’t have the luxury of large marketing budgets, so all of our efforts need to be on point. We need people to understand what we do, what we stand for, and what makes us different from our … Read More

Not long ago I received a call from a chiropractor who told me he was buying a new piece of equipment for his practice. In order to cover the cost of the machine, he wanted to bring in some additional revenue and asked me what kind of marketing he should do to get more customers. I started asking him questions… … Read More

I’m going to be real here. 2020 has been a shit show. I don’t know a better way to say it.  For most of us, it can’t be over fast enough.  But what is 2021 going to look like? It’s hard to predict what the next year will bring, but it’s important as business leaders that we plan for whatever … Read More