The Marketing Blog

We are bombarded with thousands of messages every single day so how do you break through the clutter and be heard? The secret is to craft a message that is compelling. Make it conversational as if you were talking to a friend. No stuffy language or jargon. And make it easy for people to understand. When you write an email, … Read More

For years I wanted to market my business but I was always too busy. My clients came first and I put all my time into promoting them, so Brand Accelerator got pushed aside. Then about two years ago I was reading an article in Forbes that said you should treat your business like your best customer! Wow!! Bam!! That moment … Read More

LinkedIn is sort of the forgotten sibling in the social media family. It’s not as beautiful as Instagram or as popular as Facebook, but it’s a powerful tool you should include in your social media arsenal. Here’s why… LinkedIn has credibility with Google and comes up high in most searches. If you do a Google search of a person, their … Read More

I don’t know about you, but if I hear the words “these uncertain times” one more time I’m going to scream!!!!! It’s time to move on. And that means your marketing message needs to shift. Over the last few months, we’ve all been using phrases like “we’re in uncertain times,” “we’re all in this together” and “let’s support each other” … Read More

Let me ask you a question…  If I were to ask you right now to tell me what you do for a living, could you do it in 2 or 3 sentences? For many of us it’s a really hard thing to do. I know because I’ve struggled with it too. In fact, this is something I see with my … Read More

How much time do you spend on your marketing? Last year a survey by Vertical Response found that 43% of small business owners spend an average of 6 hours a week on their social media. That’s 24 hours a month on just social media!! That doesn’t include email marketing, website updates, creating video, etc. That’s WAYYYYY too much time. Most … Read More

In the midst of this pandemic there are a lot of things we should be doing to market our businesses, but the most important one is this: Show value to your existing customers. Why is this so important? Because we know as business owners that finding new clients is difficult. And in this business climate, it’s be particularly challenging. That’s … Read More

There is no doubt that these past few weeks have been difficult, but there is a light at the end of the tunnel! (ya!!!) As the country starts to open up again in the next few weeks, businesses that have a strong brand are the ones that are going to come back the strongest. If you haven’t already done it, … Read More

Lately, I’ve been asked by several small business owners how they should adjust their marketing during this time of crisis. I put some thoughts together and here they are. 1.    Identify your client’s problem or pain point right now What is currently keeping your clients up at night? What’s causing them anxiety? Most likely it’s not the same things from two … Read More

As you know, I’m always talking to small business owners and this is the single comment I hear…”I don’t know how to do social media right. It just takes too much time.” The challenge with social media, is that many of us post regularly, but we don’t know what we’re going to post until we sit in front of our … Read More