In the midst of this pandemic there are a lot of things we should be doing to market our businesses, but the most important one is this:
Show value to your existing customers.
Why is this so important? Because we know as business owners that finding new clients is difficult. And in this business climate, it’s be particularly challenging. That’s why it’s important to keep our existing clients.
Almost every business right now is concerned about the future and they’re looking to cut costs. Sure, many businesses are fine, but the uncertainty is causing many of them to review their expenses.
The vendors and services that will get cut, are the ones where the business owner sees the least amount of value.
If you didn’t reach out to your clients as soon as this pandemic hit, then do it now. See how they’re doing and how you can help. Now is the time to go above and beyond for your clients. It will help retain your existing client base.
About the author: Meg Huwar is an award-winning Marketing & Brand Strategist and Founder of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at firstname.lastname@example.org or 412-848-8822.