How to Craft a Message That Sells

We are bombarded with thousands of messages every single day so how do you break through the clutter and be heard?
The secret is to craft a message that is compelling. Make it conversational as if you were talking to a friend. No stuffy language or jargon.
And make it easy for people to understand. When you write an email, create a video, or write a social media post, include one subject and one call-to-action.
Too often I get emails from businesses that have so much information that it feels overwhelming. It’s so long and boring I can’t get through it. That’s how you lose people.
Instead, focus on one central idea. Make it easy to understand and tell them what you want them to do. Want them to register for your webinar, donate to your charity or set up a consultation? Then include the registration link, or a button where they can sign up or donate. Let your audience know exactly what you want them to do and how they should do it.
When the content and call-to-action are clear and compelling you’ll see a huge increase in your results!
About the author: Meg Huwar is a small business marketing expert and Principal of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at or 412-848-8822.

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