Category Archive

Yesterday, I was looking at a website for a non-profit organization and at the top of the home page was a large “Donate Now” button. I couldn’t help but think…What? I don’t know anything about you yet!! Asking for a donation or a sale too early in the process is like asking someone to marry you before you date them.  … Read More

This is one of those questions that doesn’t have a one size fits all answer. But there are two clear camps in this discussion…those who say yes and those who say no. (Isn’t that insightful??) And it seems most people think putting pricing on your website is a bad idea, but I happen to be in the camp that thinks … Read More

What is your passion?  What will your legacy be?  What do you hope to accomplish?  Whatever that is, is what you stand for. And that separates you from your competitors. People want to do business with people who have a purpose. They want to work with people who are driven by something greater than money.  For me, that’s helping small … Read More

Last week I talked about how “your story” can grow your business. Sharing stories has been a big marketing strategy for the last several years. When I work with clients, we talk about how much the business owner is willing to share of themselves in their marketing. In other words, can we tell their story? Can we use their photo? … Read More

Over the last few months I’ve been doing marketing coaching for a very talented life coach. She teaches her clients how to communicate better so that they can stand up for themselves and be heard. Obviously, when you can’t do that, it leads to stress, anxiety and frustration, so the work she does is really important. When I first met … Read More

I don’t need to tell you that the world has changed over the last year.  As we navigated through lockdown and quarantine, we learned how to do things differently. Like grocery shopping, working remotely, and connecting with loved ones via Zoom and Facetime.  Many of us found new and more convenient ways to do things which we will continue to … Read More

Last week I talked about how to use social media to increase your sales. The first step was to identify your goals. Another way to think about that is ask yourself this question… At the end of six months, what kind of results do I want to see from my social media? Once you figure out what you want from … Read More

Last weekend my friend and I spent Saturday morning walking at a nearby park. During our walk, she told me she’s been volunteering for a non-profit and offered to manage their social media. But after she started working on it, she realized that it was a lot more involved than she realized. And she’s right!! Many business leaders think that … Read More

When I decided to start my business, I was scared to death. I was leaving a lucrative job at CBS and my income was going to take a drastic cut. I would lie in bed at night and think, “I have to find a way to make this work.” During that time it wasn’t unusual for potential clients to contact … Read More

In the ten years that I’ve had my marketing business, this is BY FAR the biggest challenge I see with business owners. Most of us struggle to explain in a clear, concise way what we do.   Many people refer to this as an elevator pitch, but I prefer to have a a brand statement. The idea of the elevator … Read More