Over the last few months the world has changed. And one of the biggest changes is how we use the internet. According to reports, internet purchases have increased anywhere from 55%-75%.
Whether we’re buying groceries, purchasing books, donating to charity or choosing a law firm, we’re doing it online.
That means that no matter what type of business you have, you MUST have an online presence. The days of solely relying on personal relationships are over because people are going to research you and your business before they meet with you.
So what should your online presence look like?
- Have an Updated Website
Make sure your website is up to date and includes all the services you offer, updated employees, an easy way to purchase, and a contact form.
- Connect on Social Media
If you can’t meet with people in person, social media is the next best thing. Depending on your business this can be done in different ways, but choose the social platform where your customers are and be active there. Like and comment on other people’s post so you can build a relationship with them. It might sound crazy, but once you do this for a while, you truly connect with people!! Of course, you’re going to want to create your own posts as well, so you can share your personality and expertise with the world.
- Have a LinkedIn Profile
If you are a business owner of any kind, you need a LinkedIn profile. LinkedIn is highly regarded by Google so when someone searches for you, your LinkedIn profile will come up high in the search. Make sure your profile is up-to-date and represents you well.
- Have a Google Profile for Your Business
In order for your business to show up in a Google search, you need a profile through Google My Business and, if you have a profile, you want to keep it updated including posting to it like a social media site. (If you don’t have a Google profile, you can read this blog to learn how to set it up https://tinyurl.com/y2d8zskn)
Quick Tip: Google Yourself & Your Company
If you haven’t done this, try it. What you see is what your potential clients will see. Make sure your online profile represents you and your business in the best possible light. Get rid of information that is outdated or inaccurate.
About the Author: Meg Huwar is a small business marketing expert and Principal of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at firstname.lastname@example.org or 412-848-8822.