Category Archive

You might have noticed recently that your Facebook newsfeed looks different. That’s because Facebook is in the process of a major algorithm change. With this change, Facebook is putting more control into the hands of the user, so they have greater control over what posts they see. Facebook estimates that users could potentially see 1500 posts a day. Obviously, that’s … Read More

When I started my business ten years ago, my first client asked me how much they should be spending on marketing. I remember it clear as day. All these years later, this is still a discussion I have with almost every client. Everyone wants to know the magic number, because we know if we don’t spend enough, we won’t get … Read More

OK, I need to vent for a minute. I’m so tired of all the social media ads from so called “marketing experts” and “business coaches” who have found the magic bullet for business marketing. You know what I’m talking about….all you have to do is buy their course, create their sales funnel or sign up for their coaching call, and … Read More

I was having lunch recently with a client (yes, we were outside and had our masks!). He said he was concerned about how often we were sending emails and posting to social media. He was afraid that people would start ignoring the posts and unsubscribing from his emails.  That’s a super legitimate concern, but here’s the thing.  As business owners, … Read More

I have a friend who owns a spa. She offers several different services and every time she talks about her business; she talks about something different. I always get confused because I can’t remember exactly what she offers. There’re just too many services. You’ve probably seen this too. I’m sure you’ve seen businesses that offer so many products or services … Read More

Last year I planned to buy a new car in the spring. However, my mom passed away in October and I thought, “What am I waiting for? Life’s short; buy a car now!”  The truth is I’m cheap. I don’t spend a lot of money on cars, but I loved my old Lincoln, so I thought I would buy another … Read More

Think about the last time you visited a new restaurant, booked a hotel room or hired someone to perform a service in your home. It’s most likely that part of your decision-making process including checking out their Google reviews. If so, you’re in good company. That’s because: 91% of millennials trust online reviews as much as friends and family 83% … Read More

Over the last few months the world has changed. And one of the biggest changes is how we use the internet.  According to reports, internet purchases have increased anywhere from 55%-75%. Whether we’re buying groceries, purchasing books, donating to charity or choosing a law firm, we’re doing it online. That means that no matter what type of business you have, … Read More

Yesterday, I was looking at a website for a non-profit organization and at the top of the home page of their website was a large “Donate Now” button. I couldn’t help but think…What? I don’t know anything about you yet!! Asking for a donation or a sale too early in the process is like asking someone to marry you before … Read More

Are your proposals helping or hurting you close business? Many business leaders are so busy that they fire off proposals without much thought, but a well-constructed proposal can help you land more business. Here’s how: Talk About the Client, Not You Too many proposals talk about the history of the business and highlight the principals of the company. That doesn’t sell. … Read More