Category Archive

Many entrepreneurs get caught up in the day-to-day grind of business and we’re trying to serve our clients at such a high level that sometimes we forget to sell.   Sure, there are lots of things we can put off, but sales shouldn’t be one of them.   You can’t grow your business if you aren’t bringing on new clients, … Read More

It happens every few months. I get a call from a client who is frantic because they got a bad Google review. The call usually goes like this: “Meg I just got a 1 Star review and they said really bad stuff about us. You have to call Google right now!” If only it were that easy. These reviews are … Read More

Last week, I wrote about content marketing. Today, I want to share a few more thoughts on it. What’s the ROI of Content Marketing? Content marketing is a long-term strategy. It takes time for your content to find an audience, but it’s worth the wait because there is potentially a very big payoff. Consider these facts: According to KraftHeinz, content … Read More

I’m sure by now you’ve heard that “content is king.” In fact, it’s said so often that it’s become cliché. But the reason people are talking about it is because it’s true. Right now, content is a big deal in the world of marketing. Let’s break it down. What is Content Marketing? Content marketing is a way that companies can … Read More

Do you know what you are REALLY selling? You’re probably saying, “Of course I do, what a stupid question.”  But stay with me a minute. Most people really don’t know the answer to this question. Now there’s the obvious answer, which is explaining what you do, like in my case, I sell marketing services. Or you might say you sell … Read More

When I meet with potential clients one of the topics is always their website. They either love it and want to show it off or they hate it and want help. But when I ask how much traffic they get to their site; the answer is almost always “I don’t know.” I’m always surprised by that. Companies work really hard … Read More

At Brand Accelerator we are working with a new client to create their brand position, marketing strategy and messaging. This client has three different types of customers, and they all come to this company for different reasons. “How” the CEO asked us, “are we going to pull this all together?” Good question. This is a challenge that lots of businesses … Read More

I get this question a lot.  It’s sort of like the tagline is a mysterious thing that no one quite understands. Let me help unravel the mystery. So the easy answer is that some businesses need a tagline and others don’t. How do you like that for an answer? LOL!!   The point of a tagline is to help people understand … Read More

Remember when we used to meet people in person? We used to meet for coffee or lunch. I miss those days. It’s hard to make contacts and build business relationships when everyone’s working from home and we’re afraid to be in public places for fear of the virus. So, what are we supposed to do? Consider LinkedIn.  During the pandemic … Read More

Early in my business I used to go to a networking meeting once a month. We had a great lunch and I met nice people but after a year of meetings I only got one piece of business. I left that group and joined two other networking group. Both were for women owners. They owned micro-businesses and for many it … Read More