The Marketing Blog

In this age of online marketing and social media, people have gotten away from good old fashion grass roots marketing. I was recently reminded of this while talking with my friend Wendy Neely of Fit America PA Well Spa. She has a weight loss and wellness spa that helps people to lose weight through non-traditional methods like Lipo-laser and Infrared … Read More

For many of us, business is slow right now, or even stopped, so it’s the perfect time to get to those marketing projects we never seem to have time for. By doing those time-consuming projects now, you will be ramped up and ready to go when the business climate improves (which I hope is soon!) In times like these, we … Read More

We’re all in the same boat….trying to figure out how to keep our businesses afloat during these days of uncertainty. Although this is scary, it’s not the time to bury our heads in the sand and hope this ends soon. (Although we do!!) It looks like quarantining will last a while so, it’s essential that we create a plan to deliver … Read More

Business leaders have long tried to figure out how to get their company at the top of a Google search. Well for local businesses, the answer is Google My Business. This is a free and easy tool for businesses to manage their online presence across Google, including Search and Maps.  Why is it important to list your business on Search … Read More

When I first started my business I didn’t have an advertising budget so I marketed my business by attending networking events, meet-up groups, and I met everyone and their brother for coffee.  Quite frankly it was an enormous waste of time, but over the years I’ve learned how to use it effectively. Networking can be a fantastic lead source if … Read More

Several times over the years I’ve had a client say, “let’s create a logo that’s the next Nike Swoosh”  or “let’s create the next Ice Bucket Challenge.”  Their intentions are good. They want to do something extraordinary so that they can stand out and be heard. But creativity without strategy doesn’t work.  And creativity for the sake of being creative … Read More

Let’s imagine for a minute that this year you’re going to hire someone to do your taxes. (Yes, it’s that time of year again 🙁 )  So you go online and start a search for an accountant. You find two that you’re interested in and you fill out the contact form and tell them you’re interested in talking with them. Both … Read More

I’m going to be real here. When I started my business almost 10 years ago, I left a good paying job to start my own business. I had two teenage children and college was right around the corner. I needed to make up my lost income fast.  When I was in front of a prospect I pushed the sale hard … Read More

A new year gives us a chance to start reset and start again. If you feel that marketing your business is overwhelming then this is a great time to regroup. Years ago, marketing was easy. You put together a brochure and an ad in the yellow pages. If you were one of the lucky ones with a big budget you … Read More

I’ve seen it so many times over the years. Business leaders are creating a logo, website or ad for the first time or updating an old one and they labor over it for months. They debate over the colors and fonts. They show it to their team and their spouse and get everyone’s opinion.  There are so many changes to … Read More