Many entrepreneurs get caught up in the day-to-day grind of business and we’re trying to serve our clients at such a high level that sometimes we forget to sell.

Sure, there are lots of things we can put off, but sales shouldn’t be one of them.

You can’t grow your business if you aren’t bringing on new clients, and you can’t bring on new clients without asking for the sale.

Selling doesn’t have to be pushy.

It should be a very comfortable process because, after all, if you know who your ideal customer is, then you know who needs your service and how you can help them.

You shouldn’t feel guilty or uncomfortable asking to work with them, because you know with complete certainty, that after working with you their lives will be better. 

It only gets uncomfortable when you aren’t completely confident in your ability to serve your customer. 

If that’s the case, you shouldn’t be talking to them in the first place. 

Only go after business that you know you can serve well. Once you know that, sales is easy…you just have to remember to ask for the business.

About the author: Meg Huwar is an award winning Marketing & Brand Strategist and Founder of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at mhuwar@thebrandaccelerator.com.