Last week, I wrote about content marketing. Today, I want to share a few more thoughts on it.

What’s the ROI of Content Marketing?

Content marketing is a long-term strategy. It takes time for your content to find an audience, but it’s worth the wait because there is potentially a very big payoff. Consider these facts:

• According to KraftHeinz, content marketing produces 4x the leads of targeted ads. 
• On average, companies producing content see 7.8x more traffic to their website than those who don’t have a content strategy.
• Companies who drive people to their website via content have a 6.8% higher rate of conversion. That means that people who went to the site via content, were much more likely to make a purchase, request a quote, call the company, etc. 

My Own Example

I have consistently been creating content for three years. I have a podcast, write blog posts, post to social media, and send my weekly email.

A few months ago, someone introduced me to a potential new client. When we met on Zoom, he said “Meg it’s so nice to meet you! When Tom recommended I talk to you, I jumped at the chance because I follow you on LinkedIn and I knew exactly who you were.” 

I quickly got this piece of business. In fact, it was one of the quickest closes I’ve ever had, and I’m convinced it’s because this person already knew who I was, and he trusted me.

How Do You Know if it’s Working?

Most likely a few months after you start putting content into the world, you’ll begin to get feedback. People will tell you that they see your posts or watch your videos. Ultimately, you should see people contacting you to inquire about your product or services.

Obviously, the best kind of ROI is sales. Good content will help you connect to potential clients and be a lead generator for your business.

Give it a try and see if content marketing can increase your sales and inquiries. If you need help developing a content strategy, give me a call!

Have a great week!

About the Author: Meg Huwar is a small business marketing expert and Principal of Brand Accelerator. She and her team work with companies who want to market their business but don’t have the time, experience or staff to do it themselves. Meg can be reached at mhuwar@thebrandaccelerator.com or 412-848-8822.